About us

Bold and forward thinking online fashion brand, inspired by real life. We design and create product informed by you, our customers, our friends and global influences: Catwalk, celebrity, social media, bloggers and street style, creating an online fashion destination that encompasses and celebrates everything it means to be a girl in a digitally immersed world today.

With thousands of styles live at one time and fresh new threads hitting down every single day, We’re not just fast fashion, we’re rapid fashion. Our pieces are exclusive and created by our very own design talent who strive to create killer garms for the dreamers, believers and night lovers, taking the risks no one else dares to take.